Fisher Price

It was 1930 when Herman Fisher, Irving Price and Helen Schelle combined their talents to create a different kind of toy company. With the Great Depression looming, it may not have been the best time to launch a new business. Luckily, the whimsical nature and magical surprises of their first toys quickly caught on. And they became lasting hallmarks of Fisher-Price products. Another enduring legacy is the founder’s creed, calling for:

  • Intrinsic play value
  • Ingenuity
  • Strong construction
  • Good value for the money
  • Action